Guide

How to find companies by the software they use

The tools a company pays for say a lot about its needs, its budget and what it might switch away from. Here is how to find companies by tech stack and turn that into outreach people answer.

Why the tech stack is a strong signal

If you sell an alternative to a tool, a service built around it, or something that replaces several tools at once, the companies already paying for those tools are your best leads. They have the problem, they have budget, and they understand the category.

How tech stack detection works

Most customer-facing software leaves fingerprints in a website's code: a chat widget script, a scheduling embed, an analytics snippet or a form provider. Reading a company's homepage and matching those fingerprints shows which paid tools it runs.

Turning the stack into a good email

The worst use of this data is a mail merge that says "I see you use HubSpot". The best use is a short email that connects what they run to a concrete outcome for them, and asks one easy question. Mention the tools only when they are the reason you are writing.

Doing it with Coldvane

In Coldvane, turn on the paid-tools signal in a monitor and choose the job titles, regions and company sizes you sell to. Coldvane scans each company's website, keeps the ones that run enough paid tools, finds and verifies the decision maker's email, and passes the detected tools to the writer as the reason for the email.

Questions

Which tools can Coldvane detect?

Close to 40 common paid tools across support chat, scheduling, forms, analytics, session recording, A/B testing, email marketing, site search, cookie consent and more.

Can it detect back-office tools like Slack or Zapier?

Not from a website. Back-office tools rarely appear in public pages, so they come up in conversation once a prospect replies.

How many companies qualify?

In our own tests, around 12 to 20 percent of small and mid-sized companies ran two or more of the detected paid tools.